Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

(By Pat Bryson) There is nothing more powerful than using a third-party reference during your sales process. To that end, I ask you, “How many testimonial letters do you have on file at your office?” ...

Opinions expressed by Entrepreneur contributors are their own. Being the child of two educators, I grew up hearing my parents’ students ask, “Can you please write me a letter of recommendation?” And, ...