The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...

“Ohio.” “Brat.” “Cringe.” “Weird.” Coconut emojis. Viral memes are omnipresent this campaign season, distilling concepts, images and ideas into simple, replicable formats that spread rapidly online.

Ever tried selling a car called “Corpse by Fisher” in Flanders? Or marketing a soda that “brings ancestors back from the grave” in Taiwan? These stories show us that words are very important in global ...