Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Horses are beautiful, but—hippos are ugly. Why? Why does the human mind see beauty in some images and ugliness in others? Is the perception of beauty intrinsic to how the brain processes visual ...

New artificial intelligence-generated images that appear to be one thing, but something else entirely when rotated, are helping scientists test the human mind. The work by Johns Hopkins University ...

How consciousness emerges in the brain is the ultimate mystery. Scientists generally agree that consciousness relies on multiple brain regions working in tandem. But the areas and neural connections ...

New ultra–high-field brain scans reveal hidden body maps inside the visual system, showing how the brain weaves sight and touch together to build a unified sense of perception. Study: Vicarious body ...

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career serving a purpose greater than themselves – is that in the civilian world, ...

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...