Apple CEO Tim Cook is doubling down on his Nike stock ownership, with his purchase of close to $3 million in shares seen as an endorsement of the sports brand's turnaround strategy.

This is an opinion column. Tim Cook tried. He tried really hard. Tried deftly to stay on Donald Trump’s good side, such as it is. Tried to avoid the glare of a president who’ll gut you if you dare ...

Next year will bring a huge lineup of 20+ new Apple products. And the unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching. ‘Apple Glasses’ will ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook and Eddy Cue join the industry elite at Sun Valley, where billion-dollar deals often start with a handshake. Apple CEO Tim Cook and senior vice president Eddy Cue are attending the annual Sun ...