GSK Consumer Healthcare has introduced a new daily toothpaste for patients with bleeding gums. The toothpaste, Parodontax, is 40% more effective at reducing bleeding gums than a sodium ...
How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback