Everyone agrees that partner incentives are a good thing. There’s nothing like an additional reward – financial or otherwise – to help spur partners to work harder for their vendors. But what makes ...
Continuing a nearly three-year campaign to shift sales responsibility for the bulk of its accounts from direct to indirect channels, IBM Corp. today announced an overhaul of its partner support ...
As Amazon Web Services kicks off its re:Invent 2025 conference in Las Vegas this week, the company is preparing the January rollout of new financial incentives and partner program enhancements aimed ...
In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material cost increases are stacking up. Steel is up over 13% year-over-year, and ...
Ecosystem enablement, also commonly referred to as channel marketing, is the activation of reaching a target audience through a distributed sales or partner network. While ecosystem enablement is a ...
Cisco on Tuesday moved to expand its portfolio of services offerings for partners, emphasizing a move away from break-fix to more professional services models, and addressing issues that Cisco often ...
OAKLAND, Calif.--(BUSINESS WIRE)--Fivetran, the global leader in data movement, today announced the launch of an enhanced Partner Program, making it easier than ever for partners to grow their ...
CAMBRIDGE, Mass., Sept. 16, 2025 /PRNewswire/ -- Akamai Technologies (NASDAQ: AKAM), the cybersecurity and cloud company that powers and protects business online, today announced Akamai Partner ...
AUSTIN, Texas--(BUSINESS WIRE)--E2open Parent Holdings, Inc. (NYSE: ETWO), a leading network-based provider of a cloud-based, mission-critical, end-to-end supply chain management platform, has been ...
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