Economics is the study of how we use our scarce resources — like time and money — to achieve our goals. At the core of economics is the idea that “there is no free lunch” because we “can’t have it all ...

Those general types of scarcity messages were further evaluated by Aggarwal, Jun, and Huh (2011). The researchers conducted two studies exploring the effects of such messaging on purchase intentions.

Bitcoin, gold and silver are now viewed through new lenses of scarcity shaped by market structure, liquidity, access and price expectations. In 2026, scarcity is being repriced through narratives, ...