Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

A total of 38 Cube winners in Packaging Design, Product Design and Typography were revealed on the third day of the week-long online ADC 99th Annual Awards. Screengrab from Youtube video. Best of ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...

Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...

When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...