A recent article in Entrepreneur magazine listed “inadequate testing” as the top reason why startups fail. Inadequate testing essentially means inadequate or sub-par user research that leads to poor ...

When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You reach a point where you can identify a ...

I’ve watched as the UX industry has spent years developing rigorous, value-adding processes to help companies create experiences, products, and services that have shaped or enhanced our lives. At the ...

Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact researchservices@bc.edu. We are also ...

User experience is changing as AI improves design and research, leading to smoother, more engaging interactions that create trust and connection. Both user experience (UX) and artificial intelligence ...

Bloomberg UX research and operations team members in their at-home virtual labs By early March 2020, User Experience (UX) designer Stephen Cook had been hard at work with his team for several months ...