Marketplace

Different customers, different prices: Companies use data for personalized pricing

Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.
Business Insider

Uber made a big change to how it prices trips. It might be the real secret to the company's turnaround.

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AOL

Making sense of dynamic pricing

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...
Business Insider

Uber and DoorDash now disclose when algorithms set prices. There's still one big question.

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NBC Connecticut

Wendy's new ‘dynamic pricing' system won't raise prices at peak times, spokesperson says

Wendy’s is clarifying what the company's CEO meant in a recent call with analysts when he said the fast food chain plans to roll out "dynamic pricing." In mid-February, Kirk Tanner, the new CEO and ...