These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

I've never met someone who didn't wish their teeth were whiter. But, let's be honest, our teeth are easy to neglect. When was the last time you remembered to floss? I haven't been super into my smile ...