Based on consumer insights and preferences, Usha International has added four new sewing machines for sewing, embroidery, and quilting – Skyline S-9, Memory Craft 9850, 6700 P, and Memory Craft 550E – ...

Consumer durables major Usha International is now seeing a rise in interest among youngsters to buy sewing machines. This includes children as young as the 8-14 years age group. The company has also ...

How has sewing machines as a category evolved in India? What are the big trends that you see today, and what are the challenges before the industry? The sewing machine industry in India has witnessed ...

Usha Sewing Machine has called for a creative review. The multi-agency pitch will happen in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather. Sources close to ...

Usha International, one of India’s leading consumer durables company, has launched new sewing machines for sewing, embroidery, and quilting – Usha Memory Craft Skyline S-9 and 6700 P. These machines ...

Usha International has unveiled a sewing machine for children – My Fab Barbie – in association with Mattel Inc. The sewing machine comes in a combination of pink and white colours and is laced with ...

Usha International, one of India’s leading consumer durables company launched a new media campaign for Usha sewing machines featuring the brand ambassador and National Film Award winner 2018, Keerthy ...

Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad. Shot by Illusionist Films, Mumbai, the TVC showcases a tale about how the Tailor Masterji relies on the ...

Usha International expects sales of its mainstay sewing machines and cooking appliances segment to grow by up to 25 per cent in 2017-18, driven by expansion of network besides leveraging on e-commerce ...

After empowering almost 3 lakh women, the initiative has now expanded into a fashion label. Usha Silai Schools not only train women to stitch, tailor and repair machines, but also provide them a ...