Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

Nicole Lauchaire serves as the executive vice president of marketing, communications, and media at Varsity Spirit. Nicole Lauchaire has worked her way up to the top levels of her profession over the ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Varsity Spirit, which is ...

Thomas Clare, a partner at the law firm Clare Locke, wrote a letter Tuesday to Bakari Sellers of Strom Law Firm. Last week, Sellers filed a federal lawsuit on behalf of a male athlete, who claimed he ...

MEMPHIS, Tenn., Feb. 26, 2026 /PRNewswire/ -- Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps, competitions and yearbook, announced ...

MEMPHIS, Tenn., July 16, 2019 /PRNewswire/ -- Varsity Spirit announced today the launch of Varsity Pro, their newest brand centered around professional dance and cheer teams in the NBA and NFL.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...