“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. In order to effectively ...

Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

Who could argue with the notion that advertisers shouldn't be charged for an ad unless someone actually views it? That's the logic behind today's announcement of the blessing by an ad industry group ...

Everyone’s thumb and forefinger are on warp speed, pushing content past consumers’ eyes faster and faster. Therefore it’s no wonder ads are often just blurs on a screen that don’t get seen, that ...

The Association of Medical Media plans to hold a meeting to establish an industrywide viewability standard. Photo credit: Leon Lee/Creative Commons A group of medical publishers will attempt to ...

For advertisers today, addressing mobile consumers in their marketing runs is practically non-negotiable. Smartphones are at the crux of most consumers’ lives. Less than five years ago, only 35 ...

Marketers are spending more than ever on digital advertising, but there are growing concerns over whether digital audiences actually see many of these ads. Consider: Users are often served an ad that ...

SOUTHEAST ASIA - As an advertiser paying for digital advertising space, 50 percent of a display ad in view for one second might not feel like a great deal. But in the still-developing industry ...

This time last week, Procter & Gamble's (P&G) top marketer Marc Pritchard gave what some are hailing as the most important marketing speech in 20 years. In a call to arms, Pritchard revealed that he ...