Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability ...

In-game advertising company Anzu has reportedly patented their existing system of measuring the viewability of intrinsic advertising. Intrinsic advertising is a system wherein adverts are placed ...

The Road To Viewability study examined 100 million page impressions across 35 campaigns between August and October last year in a bid to build a clearer picture on the viewability problem which, ...

Buyers of digital advertising want their ads to be seen—a point so obvious that it might even seem trivial. Thus, in order to help brands ensure this result, the Media Ratings Council (MRC) has ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative. Although DV has been in the ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics ...

Looking at 2016 as a whole, over half of banner adverts failed to meet the IAB and Media Ratings Council’s recommendation that 50% of an ad was in view for at least 1 second. Despite a promising start ...

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad ...