Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused ...

But dig deeper into the research and you’ll see an important line: “The data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ...

Tension: Marketers trust automated buying to place every impression in front of a living, breathing viewer—yet a silent share of spend evaporates the moment the screen goes dark. Noise: Industry ...

If you are trying to work out the CPvM of a campaign, use our handy CPvM Calculator below. We also help you to work out how many viewable ad impressions you have so you can use this to work out how ...