Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

A well-crafted visual brand plays an important role in attracting, engaging, and sustaining a connection with participants, donors, and prospects and can help you save precious time and money.

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...