Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The new visual identity, created by Art Director Aaquib Wani, is based on the agency's three focus areas, sports, brands and public diplomacy. The design uses three lines that converge to form the ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system Every host city of the Olympic and ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...