In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...

If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than ...

Content marketing is an increasingly popular strategy for online brand success, and content budgets are still growing, with no signs of lost momentum. Why? Part of the reason lies with content ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

A talk show on TV, a car honking outside, music from the house next door, a phone rings, the dishwasher humming along and the ...