Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Today’s successful B2B marketers must master a wide range of new skills — including data-driven marketing and predictive analytics — in addition to traditional demand generation tactics such as email ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Embedded finance firm Weavr has revealed in new research that the overwhelming majority of business-to-business SaaS product managers plan to adopt and utilize embedded finance as part of their ...