Talar Malakian is the chief marketing officer at Phonexa, responsible for the company’s marketing and advertising strategies. With expertise in B2B enterprise SaaS and emerging tech, she has been a go ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

In today's dynamic landscape of marketing, where innovation is the heartbeat of success, Artificial Intelligence (AI) has quickly become an indispensable instrument for business leaders focused on ...

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI-native customer engagement platform, today unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Peter Sayburn is co-founder and chief executive officer of Market Gravity. (c)iStock.com/3dmentat Innovation is vital to every business – and to society too. By ...

Despite a general mood of economic skepticism, corporations are full of optimism and investment for breakthrough innovation. They’re pouring more resources into it and generating more products than ...

Kimberly-Clark is pledging to invest in “breakthrough marketing” in 2026, with the FMCG giant promising to be “even more bullish” despite marketing spend falling in 2025. On a call with investors ...