First movers into a market or pioneers in a market have a lot of advantages, like setting the consumers mind in what the product or industry means, setting prices, becoming entrenched as the defacto ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. There has always been a compelling desire to be first. We ...

The era of globalisation has caused businesses to be established in other countries far from the places where the businesses originated. The establishment of businesses away from their home states has ...