In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or ...
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
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How to get smarter with AI in PPC
AI has quickly become the dominant topic in the PPC industry. If 2024 was the year of will-Google-or-won’t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google ...
Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...
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