Lewis describes purple as a "connective" color. "It bridges the seen and the unseen, the logical and the intuitive, the ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.

While we typically think of color simply as a visual preference, colors can also reveal aspects of personality: emotions and state of mind. Purple has always been a standout among colors; associated ...

Business Insider asked a color-psychology expert to share the benefits of wearing certain colors. Wearing magenta can make you feel bolder when you're in need of a confidence boost. The expert also ...