The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized by ...

NEW YORK (CNN) — Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like part of the latest natural food trend … but the ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...