Bank of America (BAC) on Wednesday introduced a new loyalty program to increase client engagement. The no-fee program, called BofA Rewards, is available to any client with a BofA personal checking ...
The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...
Bank of America today announced plans to launch BofA Rewards, a no fee loyalty program designed to reward and recognize ...
Despite the success of its current rewards program, Bank of America saw an opportunity to modernize the program and expand its reach to all its customers.
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