In a year marked by political and economic uncertainty, lots of brands played it safe, but a few made big bets with breakthrough marketing and smart innovation—and it paid off in the form of major ...

Drake’s recent “Ice Block challenge” for his ICEMAN album has revived memories of some of the most creative and unconventional album release stunts in modern music history, where artists turned ...

A distinguished class of leaders recognized for marketing excellence and welcomed into Chief Marketer’s premier community of women leaders New York, NY (March 30, 2026)—Chief Marketer, the leading ...

Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

In December, Howard Marks published an investment memo titled, “Is it a bubble?” that expressed some of his skepticism and reservations about artificial intelligence and the stock-market boom it had ...

Aerosmith will release a new Legendary Edition of their eponymous 1973 debut album on March 20. The expanded, three-CD set will feature remastered and remixed versions of the original LP as well as a ...

The Tokyo Broadcasting System has made a strategic investment in Legendary Entertainment, the producer of “Dune” and the Godzilla franchise, that will allow the Hollywood company access to more ...

Miller Lite today, Jan. 8, launched a new creative platform centered around making social connections in the real world, according to information shared with Marketing Dive. “Legendary Moments Start ...

Pokémon Legends: Z-A continues the classic Pokémon trope of having two to three epic Legendary Pokémon to catch. These Pokémon are almost mythical and superior to all other Pokémon in terms of power ...

Unilever’s Chief Growth and Marketing Officer Esi Eggleston Bracey will depart at the end of January as the owner of brands like Dove and Hellmann’s moves its marketing and business groups closer ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...