Do you like going to the dentist? Many adults don’t, often due to uncomfortable memories from their childhood experiences in the dentist’s chair. So when it’s time to take their own children to a ...

You're not indecisive. You're wired to process the world more carefully than most people, and it shows up with every purchase.

Enamel protection is emerging as a critical focus in everyday oral care as dentists highlight rising cases of enamel erosion linked to modern, acid-heavy diets. Unlike cavities, enamel wear develops ...

Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

A man on TikTok has blamed a popular toothpaste for his child's illness, but follow-up posts on the social media platform suggested he might not have the whole story. Doctors hadn't been able to ...

A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than 50,000 upvotes. The reason? As the caption puts it: “Mom is using toothpaste ...

Your toothpaste is a mixture of different chemical compounds, not a single compound. It contains abrasives, fluorides, detergents, sweeteners, flavourings, and water. All of these are combined to ...

Procter & Gamble has agreed to revise the packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton as some conservatives express concerns about the effects of ...

There could be new hope in the fight against gum disease. Scientists have developed a toothpaste that targets only the bacteria that cause periodontitis, leaving the rest of the oral microbiome ...

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. That’s at least the attitude that Boka has as a young(er) ...