What is a Customer Data Platform (CDP)? | Salesforce
What is a Customer Data Platform (CDP)? Learn how a customer data platform can collect, harmonize, and activate your data for unprecedented insight into your customers and campaigns.
Your Guide to Customer Data Platforms (and Salesforce CDP)
Feb 21, 2023 · Salesforce CDP (formerly CA360) is Salesforce’s CDP. Following Salesforce’s core message, it unites the data from marketing, sales, commerce, service, and IT into one integrated …
What Is Salesforce CDP (Customer Data Platform)
Dec 14, 2024 · Salesforce CDP allows real-time updates to customer profiles, allowing businesses to respond quickly to changes in customer behavior or preferences. The tool also supports data privacy …
What is Salesforce CDP? A Complete Guide - titandxp.com
Dec 31, 2025 · Read our article to learn about Salesforce CDP (Customer Data Platform) and how it can be used for better business processes.
What Is Salesforce Data Cloud? Pricing & Alternatives - cdp.com
May 19, 2026 · Salesforce Data Cloud — renamed Data 360 in October 2025 — is Salesforce’s customer data platform (CDP), designed to unify customer data across Sales Cloud, Service Cloud, …
Building a Customer Data Platform (CDP) with Salesforce
Aug 12, 2025 · In this guide, you’ll learn how to build a Customer Data Platform (CDP) with Salesforce that brings data unification and personalization together — making your marketing smarter and your …
What is Salesforce CDP? - Hightouch
Nov 13, 2023 · Salesforce CDP is a traditional CDP offering that helps you consolidate customer data across your many different Salesforce organizations, like sales, service, commerce, marketing, etc., …
Gartner Crowns Salesforce Data 360 as CDP Leader — But the Real …
Jan 29, 2026 · Gartner names Salesforce Data 360 CDP Leader as the category shifts from marketing data platform to context engine for AI agents.
What Is Included Within the Salesforce CDP? - CX Today
Mar 13, 2023 · Built into the Marketing Cloud for the Salesforce ecosystem, the Salesforce CDP (Customer Data Platform) is a self-service solution companies can use to organize, unify, and align …
Salesforce Customer Data Platform: Everything You Need To Know
Sep 18, 2023 · Enterprise Customer Data Platform: Salesforce CDP is built to cater to the needs of large-scale businesses with vast amounts of data and sophisticated marketing needs.