What is a customer data platform? A customer data platform (CDP) is software that integrates customer data from multiple sources. It create a unified view of all customer activity, …

A customer data platform is a centralized customer database that builds unified profiles from data it collects across any number of disparate data silos. A CDP platform then delivers combined …

A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile.

What is a CDP? A customer data platform (CDP) is marketing technology that pulls together customer data from multiple sources, then shares it with other applications.

What Is a Customer Data Platform (CDP)? A customer data platform is defined by Gartner as software applications that support marketing and customer experience use cases by unifying a …

Dec 2, 2025 · What is a customer data platform (CDP)? A customer data platform is software designed to collect, unify, and activate first-party customer data from across different …

Sep 5, 2025 · Learn what a Customer Data Platform (CDP) is, how it works, and why it matters. Compare top platforms, explore use cases by industry, and get a step-by-step implementation …

Aug 25, 2025 · What Is a Customer Data Platform (CDP)? A customer data platform is a specialized software that collects, organizes and centralizes customer data from various …

Nov 12, 2025 · The complete guide to customer data platforms including features, use cases, and comparison with other data platforms. Organizations, in general, have traditionally not done a …

In today's data-driven marketing landscape, delivering personalized customer experiences requires a unified view of your audience across all touchpoints. A Customer Data Platform …