In 1983, Carla Fendi asked the late Artistic Director of Couture and Womenswear Karl Lagerfeld to create a subtle logo pattern in the Maison's signature colourway. Without his celebrated FF, but just as recognisable. He responded with the Pequin – perfectly proportional stripes traced with subtle Fendi lettering – an instant classic and a signature of the Maison ever since. On 9 May, discover how Kim Jones has reinterpreted the pattern through the allure of Rome's dolce vita for #FendiSummer. |

In 1983, Carla Fendi asked the late Artistic Director of Couture and Womenswear Karl Lagerfeld to create a subtle logo pattern in the Maison's signature colourway. Without his celebrated FF, but just as recognisable. He responded with the Pequin – perfectly proportional stripes traced with subtle Fendi lettering – an instant classic and a signature of the Maison ever since. On 9 May, discover how Kim Jones has reinterpreted the pattern through the allure of Rome's dolce vita for #FendiSummer. |

An emblem of the daring creativity in Fendi DNA is reinterpreted for the Maison's Centenary and Lunar New Year. | Fendi