New TripAdvisor logo perks up its spaced-out owl
New TripAdvisor logo perks up its spaced-out owl
Jan 30, 2020
creativebloq.com
HALO Agency | Marketing on Instagram: "Prima&Dopo: TripAdvisor 🦉 𝟐𝟎𝟎𝟎 Il logo originale è centrato su Ollie, una mascotte-gufo iconica. I suoi occhi sono stilizzati come due cerchi concentrici, evocando un binocolo e simboleggiando ricerca precisa e saggezza, valori fondamentali per il brand. L’occhio sinistro è rosso, quello destro verde, richiamando la simbologia dei semafori: attenzione o via libera, decisioni ponderate. Questa palette visiva diventa immediatamente riconoscibile ovunque.
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