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🚗 Cost-Based Products vs. Value-Based Positioning 🚗 Mass market products are priced based on what it costs to make them — not necessarily the value they bring. That’s why if you’re in the game of selling, you don’t want to compete as “just another product.” If you’re selling cars, don’t just sell a car — sell the experience, the identity, the transformation that comes with it. That’s where the real margin lives. 👇 Drop “VALUE DRIVES PRICE” if you're focused on standing out, not blending in. |
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