Bending Spoons just filed to go public — and it’s one of the most fascinating businesses I’ve profiled in a while. More people look at their acquisition list — AOL, Vimeo, Evernote — and ask why anyone would want those dead brands. That’s the whole point. They buy the brand and the userbase, rewrite the codebases with AI, trim the teams, and re-monetize through subscriptions — bending a stalled business back to profitability. It’s the search-fund playbook at IPO scale. And with 1,200 zombie unic
2:05
Bending Spoons just filed to go public — and it’s one of the most fascinating businesses I’ve profiled in a while. More people look at their acquisition list — AOL, Vimeo, Evernote — and ask why anyone would want those dead brands. That’s the whole point. They buy the brand and the userbase, rewrite the codebases with AI, trim the teams, and re-monetize through subscriptions — bending a stalled business back to profitability. It’s the search-fund playbook at IPO scale. And with 1,200 zombie unic
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Mayrio, nim : 252031044 Program studi: DKV. Kelompok : EVERNOTE! seru banget! Kegiatan PPKMB di Institut asia malang! Bertemu koneksi” baru! Teman baru! Dan pengalaman baru! Cant wait to grow together with Institut Asia Malang. @Kuliah Asik Kekinian
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Mayrio, nim : 252031044 Program studi: DKV. Kelompok : EVERNOTE! seru banget! Kegiatan PPKMB di Institut asia malang! Bertemu koneksi” baru! Teman baru! Dan pengalaman baru! Cant wait to grow together with Institut Asia Malang. @Kuliah Asik Kekinian
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just go ahead and add it to the pile of notebooks that shall never be written in™ now 📚 #evernote #digitalplanner #newyear
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just go ahead and add it to the pile of notebooks that shall never be written in™ now 📚 #evernote #digitalplanner #newyear
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Non potevo non parlarne. Bending Spoons il 1° luglio si è quotata al Nasdaq a circa 18 miliardi di dollari. Nel 2013 erano 5 ragazzi sotto i 30 con un’app diario. Oggi comprano app famose ma stanche (Evernote, WeTransfer, Vimeo, AOL) e le rimettono a nuovo. 500 milioni di utenti al mese. il modello divide, spesso significa tagli pesanti. Ma è una delle più grandi storie tech italiane di sempre. Cosa ne pensi ? #startup #italia #tech #founder #ai
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Evernote's success story is a masterclass in the power of loss aversion. They let users experience the luxury of premium features, then scaled back access, sparking a fear of loss. This clever strategy led to a 35% surge in premium subscriptions. Today, many SAAS brands like Adobe, Slack, and Salesforce are using the same playbook. They let customers fall in love with their features, then make them pay to keep them. Loss aversion, when used right, can be a game-changer for your conversion rates.
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