Why SoulCycle pioneer employee generated content.
1:14
YouTubeBuilding Brand Advocacy Podcast
Why SoulCycle pioneer employee generated content.
In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up. Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more around the brand’s social and community storytelling, how they turn riders, instructors, and studio culture into a constant ...
84 views2 months ago
Shorts
Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness #cyclinglife @Ariel Padilla
0:11
858 views
Proof the body can do amazing things when the playlist hits. #SoulCycle
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Day In The Life of a Miami SoulCycle Instructor
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Day In The Life of a Miami SoulCycle Instructor
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Top videos
Inside SoulCycles content infrastructure.
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Inside SoulCycles content infrastructure.
YouTubeBuilding Brand Advocacy
114 views2 months ago
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
0:49
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
Instagramsoulcycle
20.6K views5 months ago
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
0:23
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
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33K views4 months ago
SoulCycle Benefits
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
0:47
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
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53K views5 months ago
The Beat to Better Health Starts Here | SoulCycle x NYU Langone Health
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5 Simple Tips to Boost Endurance 💥🩺🧠🚴‍♂️ | NYU Langone Health x Soul Cycle
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Inside SoulCycles content infrastructure.
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Inside SoulCycles content infrastructure.
114 views2 months ago
YouTubeBuilding Brand Advocacy Podcast
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
0:49
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
20.6K views5 months ago
Instagramsoulcycle
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
0:23
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
33K views4 months ago
Instagramsoulcycle
Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness #cyclinglife @Ariel Padilla
0:11
Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness #cyclinglife @Ariel Padilla
858 views1 month ago
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SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
0:47
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
53K views5 months ago
Instagramsoulcycle
0:24
What are you waiting for?! Sign up for Warrior Week. Ride four times in one week and earn a prize. The challenge starts Tuesday. #soulcycle #fitness #spin #cycling
1K views4 months ago
TikToksoulcycle
0:33
SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on Friday 2/20 📍Soho London | @mj_mickyj + @bea.knight Book with Soul Early: Sunday, Feb 8 @ Noon Regular Booking: Monday, Feb 16 @ Noon"
7.5K views4 months ago
Instagramsoulcycle_uk
0:16
SoulCycle on Instagram: "It's time to Turn It Up: 🔴 Our 30-day challenge is now live. 🔵 It's not too late to sign up. Register at the link in our bio, on our app or in studio. 🟣 Join a team and lean on your community for inspiration. Or lock in and focus on you. 🟢 Your prize will be waiting for you at the finish line. Your ride. Your vibe. The challenge is yours."
24.2K viewsApr 22, 2025
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A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans #club #dancing @gabby andriello
2.7K views5 months ago
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No regrets here 🤭 #SoulCycle #Fitness #fyp | soul cycle
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SoulCycle on Instagram: "The only thing better than riding at Soul? Riding with your bestie (and getting a free class when you refer 2 friends). Tap link in bio to learn more."
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SoulCycle on Instagram: "Ride together. It's week three of Turn It Up. Whether it's your front row crew, your post-class coffee date or a familiar face a few bikes over, this community fuels you. Tap in. Dig deep. Show up: for you and for them. Sign up at the link in our bio, on the app, or in studio."
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If these ladies tell us who to ride with, we're clipping in! If you love riding with Victoria, Karyn, Ayana, and Jordyn At-Home then you'll absolutely love their Ride, Marry, Recommend for other Stream instructors. All these instructors' classes are available On Demand. Who would your picks be?
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Short videos

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Why SoulCycle pioneer employee generated content.
84 views2 months ago
YouTubeBuilding Brand Advocacy
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114 views2 months ago
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SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional
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Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness
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SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on
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SoulCycle on Instagram: "It's time to Turn It Up: 🔴 Our 30-day challenge is now live. 🔵 It's not
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A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans
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SoulCycle on Instagram: "The only thing better than riding at Soul? Riding with your bestie
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SoulCycle on Instagram: "Ride together. It's week three of Turn It Up. Whether it's your
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565 viewsMay 8, 2025
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